Urban Land Institute, Philadelphia District Council

“From National De-Certification
to the Next Generation of Leadership”

Challenge: Revitalize moribund local chapter of land use and real estate professionals in debt and in danger of losing national certification.

Strategy: Conducted research among key leaders, members, prospects, and competitive chapters. Identified key problems and implemented new systems for sponsorship, programming and membership. Established working committees. Increased communication via monthly email newsletters. Identified target groups and designed strategic programming to appeal to them. Revamped sponsorship criteria and pricing, and communicated benefits.

Results: Over 12 months: tripled sponsorship revenues and doubled the number of sponsoring members and affiliates. Increased membership (and corresponding revenues) by 40 percent. Developed partnerships with related organizations. Chapter now on solid financial ground and nationally recognized as one of top performers.