Haddonfield Acts to Create Hadrosaurus foulkii,
Haddonfield, New Jersey

“Community Fundraising for Public Art”

Challenge: Privately raise nearly $200,000 within 15 months to finance a life-size bronze sculpture of Hadrosaurus foulkii, whose skeleton was the first dinosaur discovered in the world in South Jersey, along with related site improvements.

Strategy: Developed fundraising plan, tools and sponsorship benefits. Created Finance Committee and provided turnkey fundraising packages to solicit contributions from local individuals, civic organizations, corporations and foundations. Supported program through aggressive media relations outreach.

Results: Met goals, generating widespread publicity in major print and broadcast media, including the Philadelphia Inquirer and the New York Times, and every regional television news program. Brokered arrangement with New York Times writer for children’s book to benefit project. Sculpture dedicated to unanimously positive public and media reviews.

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